In a nutshell
At Salford we integrate marketing theory and practice through four core modules in order to provide you with a critical understanding of marketing in both commercial and non-commercial sectors. We are approved and accredited by the Chartered Institute of Marketing (CIM), which means that as graduates you will be eligible for direct entry onto the CIM’s Professional Postgraduate Diploma, subject to you also obtaining appropriate senior marketing management experience.
This course will equip you with the latest marketing knowledge and skills needed to succeed in today’s demanding global economy.
During your time with us, you’ll examine products and services which are highly desirable to consumers, while running real-life campaigns in search and social media marketing to establish appropriate pricing and presentation. This is a researchinformed programme with a highly practical slant.
On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities.
3 good reasons to study Marketing at Salford:
- Enhance your employability with specialist and in-demand marketing skills on this CIM-approved and accredited course
- Develop your expertise in search and social media marketing
- Put marketing theory into real practice with an exciting Business Innovation Project
There are no average courses within our MSc programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.
There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.
A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.
Marketing and Services Management
This module will strengthen your understanding of the role and processes of marketing in organisations, and places a particular emphasis on the service sector. You will learn about and develop skills applicable to managing quality and a wide-ranging analysis of the issues involved in managing strategic marketing and management functions in a service context.
Contemporary Issues in Consumer Research
You will focus on the importance of understanding consumers while developing marketing strategy and sustainable business practice. You will gain an in-depth understanding of contemporary issues in consumer behaviour and marketing intelligence.
Search and Social Media Marketing
You will learn how organisations communicate with target audiences against the background of dynamic technological and social changes in society. You will also strengthen your understanding of the latest theories, trends and techniques in the use of Search Engine Optimisation (SEO) and social media marketing.
Marketing International Business: Branding, Communication and Relationships
Develop your understanding of the variety of communications methods used to establish and maintain cross-cultural business relationships with a variety of stakeholders. You will gain an overview of culture as a basis on which to develop international branding, marketing communications and business relationship development.
What you need to know
Normally a minimum 2:2 honours degree or equivalent.
A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.
We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.
Minimum 12 months, maximum 3 years.
Mostly online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration, plus a one-week compulsory residency.
The number of places per term is strictly limited to 90.
Four terms per year (winter, spring, summer and autumn).
13,000 CHF (Swiss Francs). You might be eligible for a bursary of 1500 CHF (Swiss Francs) reducing your tuition fees to 11,500 CHF (Swiss Francs). This includes library access, OnlineCampus access, graduation fees, and University of Salford matriculation fees. Fees are payable in interest free instalments over 12 months, however, the programme is not eligible for UK Postgraduate Loans for Master’s Study. The fees are for the entire programme, and include all the courses as well as supervision for the final innovation project.
Residency costs, such as airfare and accommodation, plus a 2,000 CHF (Swiss Francs) tuition fee for the residency, and some of the textbooks that you will need for the course are not included in these fees.
Accreditation and Recognition
All the University of Salford M.Sc. degrees programme offered online are recognised worldwide. The University of Salford received a Royal Charter in 1967 by Her Majesty the Queen. The University of Salford is fully recognised by the British Government.