MSc Data Analytics
Computers and the advent of the Internet have brought upon the world the age of information and big data, and organisations want to retain as much information as possible about their business as they appreciate the role of data in gaining insights and out-thinking competitors. As a result, there is an increasing demand for people who nurture analytical skills and can make educated decisions to promote organisational success. The MSc Data Analytics is designed to accommodate a broad audience of learners whose particular pursuits in data analytics might be either technical or business focused. The programme makes use of academic research, industry-defined practical problems, and case studies, to offer an approach that will genuinely foster a deeper knowledge of the subject area.
The MSc programmes benefit greatly from the internationality derived
from recruiting students from across the globe, and drawing on tutors
well qualified in their field.
Learn at Switzerland’s premier private college and graduate with students from over 130 different countries and from the University of Cumbria.
Study 100% ONLINE and graduate on Campus!
All graduates are invited to attend our graduation ceremony in Carlisle, England. You can check a video of the graduation ceremony here
12 months to 5 years
100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.
We offer rolling admissions throughout the year. Register at any time and begin your learning journey immediately.
The University of Cumbria is ranked number 8th in the World for Quality Education by the Times Higher Education in 2020.
In a study commissioned by Hitachi Capital Invoice Finance (2020) on over 9,500,000 previous university students in the UK, the University of Cumbria is ranked in the top three higher-education institutions in the North of the UK for students who go on to start or manage a business.
Start your British Master's Degree journey with just 525 CHF (Swiss Francs) per month, an amount equivalent to approximately US$ 636 or € 560. This rate, structured over an 24-month period, amounts to a total tuition of 12600 CHF (Swiss Francs).
This all-inclusive tuition covers a wide array of university costs such as matriculation fees, online campus access, library use, and graduation charges, offering convenience with interest-free installments.
For those who can make an upfront payment of the entire tuition or a significant part of it (2,000 CHF or more), we offer the option of a fee reduction.
The University of Cumbria MSc programmes offered online in exclusive partnership with the Robert Kennedy College are Recognised Worldwide. Once you complete your studies at Robert Kennedy College, you will receive a degree from the University of Cumbria. The University of Cumbria received the University title, and degree awarding powers, from Her Majesty’s Most Honourable Privy Council. It is fully recognised by the British Government and duly listed on the United Kingdom’s Department for Business, Innovation and Skills list of recognised UK awarding institutions.
Rationale and Philosophy
The MSc has been shaped to form what the programme team believes to be a unique curriculum. It allows students to:
- Gain a UK Higher Education Institution accredited MSc.
- Study in their own time (in whatever time-zone in which they live).
- Study at their own pace (within the current period of University of Cumbria regulations for part-time study).
- Attend an optional residential event in Zurich, Switzerland.
- Continue to live in their own country/location without disrupting family life.
- Continue to pursue their existing career without a break.
Programme Outline
The scheme has been designed to meet the aims of the online MSc in a flexible manner and can be tailored to the individual preferences of each student. The MSc requires you to complete six courses plus a final dissertation. The programme consists of the following modules:
Introductory
Not-for-credit
Induction
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
Stage 1
120 credits - Six taught modules
Compulsory
- Information Management
- Digital Marketing
- Advanced Databases
- Data analytics
- Artificial Intelligence
Elective
Choose one of the following modules:
- Corporate Strategy and Competitiveness (Residential - in Zurich, Switzerland)
- Internet of Things
Stage 2
60 credits - Individual dissertation
Dissertation Work
As an exit qualification, the Postgraduate Certificate in Information Management is awarded to candidates who have completed 60 credits (three modules), while the Postgraduate Diploma in Information Management is awarded to candidates who have completed 120 credits (six modules) but have been unable to complete the dissertation. Students who achieve the full 180 credits, and have successfully completed the dissertation, exit with the award of MSc Data Analytics (MSc).
Module Descriptions
There are no average courses within our MSc programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.
There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.
Induction
Not-for-credit module
A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.
Information Management
This module enables you to develop a conceptual and comprehensive
understanding of the manager's role in relation to the leading of the
effective management and use of information, information technology and
information systems and to apply these within both organisational and
strategic contexts.
Digital Marketing
The primary aim of this module is to provide the student with a deep understanding of the issues facing digital marketing managers, by examining the strategically significant issues facing e-commerce such as environment and online marketplace, consumer behaviour and digital influence. The aim is to actively develop students’ knowledge of key marketing and digital marketing theories and apply this knowledge to strategic issues based on current research and industry practice, and facilitate the effective strategic decision making of a digital marketing professional.
Advanced Databases
The aim of this module is to critically explore the range of concepts and functions of database systems and data management, the fundamental concepts and essentials of the mechanisms that are used in both high-performance transaction processing systems (OLTP) and large-scale analytical systems (OLAP), evaluating both efficiency and correctness of the applications of these designs.
Data Analytics
The aim of this module is to critically explore the range of concepts and functions of data analytics, including preparing and operating with data; abstracting and modelling an analytic question; and using tools from statistics, learning and mining to address these questions, evaluating the techniques dealing with how to go from raw data to a greater understanding of the patterns and structures within the data, to provision making predictions and decision making.
Artificial Intelligence
The aim of this module is to critically explore the range of concepts and functions of artificial intelligence in order to help develop a solid understanding of the guiding principles of AI, evaluating how the concepts of machine learning can be applied to real life business problems and applications.
Corporate Strategy and Competitiveness
Elective module - Residential (in Zurich, Switzerland)
This module aims to introduce students to the importance of competitiveness to firms, regions and countries, as a means of improving wealth. Students will learn how to use various models for strategy development for institutions, and tools for improving their competitiveness, applying theories developed by Professor Michael E. Porter at Harvard Business School.
Internet of Things
IoT, short for Internet of Things, is the ever-growing network of objects that use their data transmission capabilities to communicate with other devices over the Internet. This promises to create new business models, improve business processes and reduce costs and risks. The aim of this module is to critically explore the range of concepts and functions employed by IoT technologies while evaluating the efficiency and correctness of the applications of such designs.